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Abstract Graphic Mark
In this assignment I had to analyze an object to better understand its form; then develop a graphic mark distilling the form of the object down to its essence. Connotative Abstract idea of an object derived from different key “operative” words using only grid, geometry, and abstract forms. I created a candy brand that made flower-flavored treats; this is the graphic mark I ended up creating and the process in which I created it.
Initial Sketches + Idea



Transfer to Digital


Adjustments
I adjusted the swirls for better readability when scaled down. Also, making the swirl more centered in order to look more balanced.

Font Exploration




Color Exploration



Pattern Exploration

Final



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