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Candy_Mockup (1).jpg

Abstract Graphic Mark

In this assignment I had to analyze an object to better understand its form; then develop a graphic mark distilling the form of the object down to its essence. Connotative Abstract idea of an object derived from different key “operative” words using only grid, geometry, and abstract forms. I created a candy brand that made flower-flavored treats; this is the graphic mark I ended up creating and the process in which I created it. 

Initial Sketches + Idea

Operative word Candy.png
image.png
image.png

Transfer to Digital 

Asset 1_4x.png
Asset 9@4x.png

Adjustments

I adjusted the swirls for better readability when scaled down. Also, making the swirl more centered in order to look more balanced. 
Asset 2_4x.png

Font Exploration

Asset 3_4x_edited.png
Asset 5_4x.png
Asset 2_4x.png
Asset 4_4x.png

Color Exploration

Asset 1_4x.png
Asset 5_4x_edited.png
Asset 2_4x.png

Pattern Exploration

Asset 3_4x.png

Final

Asset 3_4x.png
Asset 4_4x.png
Asset 8_4x.png
Candy_Mockup (1).jpg
Candy_Assortment.jpg
Candy_Bag_Mockup.png
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© 2024 by Liliana Greathouse

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